VIRTUAL WORKSHOP
Marketing and Communications: Building Your Clinical Trials Brand
*Updated and Expanded!
Session Outline
Research and clinical trials outcomes achieve the biggest impacts when communicated and shared. Bringing marketing and communications in-house and developing these skills across your team give you greater control of your brand identity and is a key strategy for growing your research and clinical trials site or organisation. Yet for many of us, this can seem overwhelming.
We use social media in our everyday lives, but how do we transfer these basic skills to build a web presence and improve our brand awareness and reach our potential trial participants? What types of communication channels are best for your research and how can you measure success? How do you improve your recruitment process?
We look to answer questions like these during this interactive session.
In this 5-hour workshop, we simplify marketing and communication and give you practical skills to take away and implement in your organisation immediately. The workshop involves interactive ‘hands on’ elements, with online content creation tools that will show you how to build marketing and communication material for a clinical trial that align to standard HREC requirements and will engage your stakeholders and improve performance. Our goal is to give you the confidence to leave the session armed with a toolkit of skills and knowledge that will help you to drive success for your site.
Learning Objectives
At the completion of this session, you will be able to:
- Understand the principles of marketing and communications and why they are critical to your research and clinical trials
- Evaluate your different audience segments and various marketing channels
- Apply actionable marketing and communications strategies for research and clinical trials brands
- Leverage marketing and communications to optimise trial recruitment
- Understand how to align your marketing and communications to meet HREC requirements
- Build a successful marketing and communications team
- Analyse and Measure success with marketing analytics
You will also learn how to:
- Create marketing/communication material for a Clinical Trial
- Design a promotional brochure for use across various marketing channels
- Build an email campaign template
- Create a Facebook/Instagram advertising campaign
About the Facilitator
Luke Mead is the founder of IPM Media, a digital marketing agency which specialises in sales and communication.
Luke brings clarity and communication to complex industries.
Price
$550pp plus GST
Discounts apply for groups of 10 or more.
2021 Virtual Workshop Dates
Friday, 19th November: 0900am – 1400pm AEST/AEDT
Need training on demand?
This session can also be conducted at your location for groups of 10 or more. Ask us about this today.
PRAXIS Australia has the right to cancel a workshop or training session (or move the event format online) due to unforeseen circumstances such as low registration/attendance numbers or changes in Government restrictions surrounding the ongoing COVID19 pandemic. For more information regarding our Cancellation Policy and your rights as a student, please see our Student Terms and Conditions document.